All Perspectives
Everything I've written about product, growth, data, and working with customers. Organized by what part of PM it connects to.
Product Craft
2Stop Writing 50-Page PRDs
The best PRDs I've written were under 2 pages. If your team needs a novel to understand what to build, the problem isn't the document.
Onboarding Is Your Most Important Feature
You can build the best product in the world, but if users can't reach the aha moment in 5 minutes, they'll churn before they ever experience it.
Growth & Data
2AI Visibility Is the New SEO
People are getting answers from ChatGPT and Perplexity now, not just Google. If an AI doesn't recommend your product, your Google rank barely matters.
Growth at Zero Is Different
The playbooks that work for Series B companies don't apply when you're pre-PMF. At zero, growth is about learning, not scaling.
Customer Voice
2Working with Founders Taught Me More Than Any MBA
Four years of working directly with founders across fintech, insurance, and AI gave me a product education no classroom could match.
Your Best Feature Request Is Hiding in a Complaint
Enterprise clients rarely tell you what they want directly. The real signal is buried in what they complain about.