Resources

PM & Founder Toolkit

Books, frameworks, tools, and articles I actually use and recommend โ€” organized by the problems they solve. No filler.

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Product Strategy

BookInspired by Marty Cagan

The definitive guide to product management at tech companies. Read before anything else.

Free guideShape Up by Basecamp

A practical approach to scoping, scheduling, and shipping. Especially useful for small teams.

Reach, Impact, Confidence, Effort โ€” a simple prioritization framework that creates team alignment.

How to decide when to remove a feature before sunk cost takes over.

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User Research

BookThe Mom Test by Rob Fitzpatrick

How to talk to customers and learn whether your idea is good when everyone is trying to be nice to you.

The questions to ask, the order to ask them, and what not to say.

FrameworkJobs to be Done framework

Users hire products to get a job done. Understanding the job changes what you build.

How to run user interviews that produce usable insight, not confirmation.

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Growth & GTM

BookTraction by Gabriel Weinberg

19 channels for getting customers. Useful for figuring out which one to actually focus on.

What PLG actually requires at early stage โ€” not the buzzword version.

How to think about pricing at early stage without overcomplicating it.

FrameworkICP definition worksheet

The questions that force you to get specific about who you are actually building for.

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AI & Visibility

What changed when AI engines started answering questions instead of ranking results.

What AI visibility is, why it matters, and what signals actually drive it.

The real decision framework founders use when evaluating AI in their product.

Practitioners publishing original thinking on AI, product, and growth.

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Data & Metrics

What makes a real North Star, why most teams pick the wrong one, and how to find yours.

The metric VCs look at in diligence โ€” and what it tells you about product health.

The three metrics that matter before PMF and the tools to track them.

ToolMixpanel free tier

The best starting point for product analytics at early stage. Free until you need to scale.

Community

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