Resources
PM & Founder Toolkit
Books, frameworks, tools, and articles I actually use and recommend โ organized by the problems they solve. No filler.
Product Strategy
The definitive guide to product management at tech companies. Read before anything else.
A practical approach to scoping, scheduling, and shipping. Especially useful for small teams.
Reach, Impact, Confidence, Effort โ a simple prioritization framework that creates team alignment.
How to decide when to remove a feature before sunk cost takes over.
User Research
How to talk to customers and learn whether your idea is good when everyone is trying to be nice to you.
The questions to ask, the order to ask them, and what not to say.
Users hire products to get a job done. Understanding the job changes what you build.
How to run user interviews that produce usable insight, not confirmation.
Growth & GTM
19 channels for getting customers. Useful for figuring out which one to actually focus on.
What PLG actually requires at early stage โ not the buzzword version.
How to think about pricing at early stage without overcomplicating it.
The questions that force you to get specific about who you are actually building for.
AI & Visibility
What changed when AI engines started answering questions instead of ranking results.
What AI visibility is, why it matters, and what signals actually drive it.
The real decision framework founders use when evaluating AI in their product.
Practitioners publishing original thinking on AI, product, and growth.
Data & Metrics
What makes a real North Star, why most teams pick the wrong one, and how to find yours.
The metric VCs look at in diligence โ and what it tells you about product health.
The three metrics that matter before PMF and the tools to track them.
The best starting point for product analytics at early stage. Free until you need to scale.
Have a framework or resource worth sharing?
Expert Perspectives is a community publication for practitioners in product, growth, and AI. Submit a piece and reach people who are actually building things.
Submit to Expert Perspectives