For Founders
Building early stage?
This is for you.
Most product content is written for PMs at mature companies with established processes. This is not that. Everything here is written from direct experience working with early-stage founders at the seed and pre-PMF stage.
Seed-funded founders
You have capital, some customers, and no clear product direction yet.
Bootstrapped operators
Revenue positive but not sure what to build to get to the next level of growth.
Technical founders
Strong on engineering but struggling to translate customer feedback into roadmap decisions.
Writing for founders
All of this is drawn from real experience, not frameworks explained in theory.
What founders get wrong when they try to be their own PM
Founders make the best PMs until they do not. Here is where the line is and how to know when you have crossed it.
How to know if you have product-market fit (actual signals)
PMF is not a feeling. It is a set of signals that show up in your data before you have a name for what you are experiencing.
Product-led growth: what it actually means for early-stage B2B
PLG is not a channel or a pricing model. It is a growth architecture. Here is how it actually works before you have scale.
North Star metric: how to find yours in early-stage B2B SaaS
A North Star is not the metric that makes you feel good. It is the metric that predicts revenue. Most teams pick the wrong one.
How to prioritize your product backlog when everything feels urgent
Every stakeholder thinks their request is the most important one. Here is a framework that makes prioritization a decision, not a negotiation.
Net Revenue Retention: what it is and why it matters in SaaS
NRR is the metric VCs scrutinize most during diligence. Here is what it tells you about product health that churn rate alone cannot.
Frameworks worth knowing
The tools I actually use when working with founding teams.
RICE Scoring
Reach x Impact x Confidence / Effort. The fastest way to get your team aligned on what to build next without a two-hour debate.
North Star Metric Framework
The three-question test for identifying whether a metric is a real North Star or a vanity metric disguised as one.
PMF Signal Tracker
The four quantitative signals that indicate product-market fit before you have enough data to be certain.
ICP Definition Canvas
Seven questions that force specificity about who you are actually building for, not who you hope to sell to eventually.
Work together
Three ways I work with founders, depending on where they are.
Roadmap Sprint
2 weeksStructured sessions to align your roadmap with your ICP and growth goals. Best for founders who are post-initial launch and feeling product direction drift.
PMF Diagnosis
3 weeksDeep audit of your retention, NRR, and qualitative signals to determine whether you have PMF, what is blocking it, and what to prioritize next.
Fractional PM
MonthlyOngoing product management support for a founder-led team that needs product leadership without a full-time hire. Includes roadmap, backlog, and customer discovery.
Community
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