← All Perspectives
Deep DiveGrowth & DataMay 20264 min read

AI Visibility Is the New SEO

The way people find products is changing fast. When someone asks ChatGPT "what's the best project management tool for startups?" your Google ranking doesn't matter. What matters is whether the AI mentions you.

That's the insight that got us started on Sonic Linker. Brands had no idea whether AI agents were recommending them. No way to track that traffic. Google Analytics was built for a world where discovery happens through search engines and social media, not through LLM answers.

The shift is real. AI-driven discovery is growing every month. Brands that figure out AI visibility early will have the same kind of advantage that early SEO adopters had back in 2005.

If you're building a B2B product right now, AI discoverability is a first-class growth channel. Not a nice-to-have. It's where your next cohort of users is coming from.